On Wednesday evening, September 17th at the Marriott Marquis, Washington, DC, Goodwill of Greater Washington hosted the 2014 Fashion of Goodwill Runway Show.
Until recently, many fashion conscious consumers tended to view leisure apparel with a more discerning eye than business attire even though they wore work clothes with far greater frequency. However, the trend is shifting – in a big way!
That’s why the theme for this year’s runway show highlighted the growing prominence of business style while also reinforcing the importance of the Goodwill mission: Let’s Get to Work!
Almost 400 business and community leaders gained a better understanding of the increasing importance fashion plays in the workplace and how it’s becoming a critical component to both personal and corporate brand development. The runway show featured a collection of contemporary and vintage business appropriate apparel available at Goodwill retail stores.
However, even more important than the workplace couture, the evening also showcased Goodwill’s critical workforce development mission by highlighting dozens of graduates of the Washington Marriott Marquis Jobs Training Program who are now employed at the hotel.
A fantastic video sharing the personal stories of a handful of new employees brought tears to the eyes of many in the audience. However, those tears quickly turned to smiles when dozens of the new Marriott Marquis associates paraded down the runway grinning ear to ear while celebrating their new careers.
The Washington Marriott Marquis Jobs Training Program was a uniquely cooperative effort that skillfully demonstrated the power of collaboration between business and community based organizations.
Goodwill, Grow, LLC, OMG Center for Collaborative Learning, One DC, Progressive Partners, the United Way of the National Capital Area and the University of the District of Columbia Community College worked in unison to serve the people of our nation’s capital.
35% of the entire workforce at the Marriott Marquis graduated from the jobs training program!
While the Fashion of Goodwill is something to be celebrated for an evening, the number of lives transformed by the jobs training program is something to be celebrated for a lifetime!
For more photos of the event please visit our Facebook page.