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Working Capital - Mission Blog

<<Mission Blog Home Posted: 06-07-2018

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When we started Goodwill of Greater Washington’s social media channels about nine years ago, Facebook and Twitter did not have pages or tools for businesses. I remember businesses got creative by creating a personal profile page to sell products and services to their “friends”. Do you remember that?!

From the very beginning, we have seen social media as a way to make revenue and to gain new customers. With the emersion of social media back then, it meant looking for talent who knew how to use the new medium which then created A LOT of new job opportunities. Almost every business was out looking for a social media manager! Or for some, it meant adding new responsibilities to existing positions.

Since the launch and evolution of social media (and technology), there are jobs that did not even exist 10 years ago and the list keeps growing. Take a look:

  • App Developer
  • Social Media Manager
  • Uber Driver
  • Cloud Computing Specialist
  • Digital Data Analyst
  • YouTube Content Creators
  • Blogger
  • SEO Specialist
  • Influencer

In the last few years, brand ambassadors and influencers have become a growing trend and for some a passive stream of income. A brand ambassador is someone who has a strong affinity for a brand and will help raise brand awareness. Brand ambassadors typically receive samples of products and promotional material. They are then asked to share with their online communities and through word-of-mouth. A brand ambassador can earn between $300-$700 a week.

An influencer is someone who is seen as a credible source on a specific topic and has the ability to influence others. Large brands that want to partner with influencers typically consider someone an influencer if they have over 10,000 followers on Instagram. In fact, Kim Kardashian is famously known for her social media and she’s been able to successfully convert her social media posts into millions of dollars just for promoting brands! In 2016, she was interviewed by 60 Minutes on this phenomenon.

But it’s not just famous people who are benefiting from social media. There are influencers for almost anything – food, photography, makeup, fashion, and the list goes on! These influencers who have thousands of followers- maybe even millions, are people just like you and me (well, now they’re considered “famous”). One of our friends Alison from Wardrobe Oxygen started her blog as a hobby, but over the years her readership kept growing which created more opportunities with brands and local businesses. Earlier this year, she decided to quit her full-time job to focus on her blog full-time and as a way to generate income.

As you can see, digital jobs have created opportunities both for employers and employees. Businesses are adding new departments while others can become an entrepreneur with a wide variety of tools at their fingertips.

Have you considered trying non-traditional employment? 

This article was written by: Goodwill Staff

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