Brendan Hurley

Chief Marketing Officer, Goodwill of Greater Washington

Brendan Hurley, Senior Vice President, Marketing & Communications

Brendan Hurley is the Chief Marketing Officer for Goodwill of Greater Washington where he is responsible for the non-profit agency’s internal and external marketing & communications strategies covering its retail operations, contract

services and job training programs. He has been with Goodwill since October 2003.


Prior to Goodwill Industries, Brendan was the Director of Marketing for Clear Channel Radio in Washington, D.C., where he managed the regional corporate brand as well as the marketing departments for two of the company's largest radio stations, WBIG FM and WASH FM. In 2002, Brendan won an Achievement in Radio Award for producing the Expo for the Cure, in support of the Susan G. Komen Breast Cancer Foundation. The same year he was also a recipient of the Clear Channel - Washington Employee of the Year Award for his successful efforts to integrate and leverage multiple station brands and media divisions.

Since arriving at Goodwill, Brendan has rebuilt the organization’s brand, generating millions of dollars worth of earned media, and launching the first successful, revenue generating social media campaign in Goodwill history. In 2011, the American Marketing Association designated Brendan the National Nonprofit Marketer of the Year. In 2010, he was recognized as one of the Top 20 Chief Marketing Officers in the greater Washington/Baltimore region by SmartCEO magazine. In January of 2006, Brendan was profiled in PR Week Magazine as one of four non-profit marketing executives in country successful at “doing more with less”; and in 2005, he was profiled by the Greater Washington Board of Trade for his contributions to the local business community.

Brendan’s marketing strategies have been featured in The New York Times, The Washington Post, The Washington Times, The Huffington Post, PR Week Magazine, Chronicle of Philanthropy, and on CNN, FOX News, NPR and MSNBC, among others. His social media strategies have won three awards from the American Marketing Association and been presented as case studies on multiple marketing websites and at universities around the country.

Brendan is a past president of the Washington, DC chapter of the American Marketing Association, past Chair of the Greater Washington Board of Trade's Marketing & Communications Executive Network, a member of Leadership Greater Washington’s class of 2011, and the creator and writer of the On the Mark marketing blog.

Brendan earned his MS in Marketing from Johns Hopkins University and a BA in Communications from James Madison University. He resides in Alexandria, Virginia with his wife Atsuko and their son, Jacob.

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