SmartCEO, Catherine Meloy on Social Media

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SmartCEO, Catherine Meloy, President &CEO, Goodwill of Greater Washington

Social Media is how people are communicating today, especially the younger generation, and as we are trying to grow loyalty among the generation to Goodwill, if we are not talking in the medium in which they are communicating, we are missing the boat, not only for today, but for five, 10 and 15 years from now. We need to use the medium of their communication to have them become loyal donors and shoppers to Goodwill.

 

Read more(Catherine's article starts at the bottom left of page 16)

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