Goodwill is on a mission to modernize its image. Itâ€™s no longer your grandmotherâ€™s store, according to Brendan Hurley, the vice president of Goodwill stores of Greater Washington.
â€œThey have some really unique pieces that you wouldnâ€™t find in a regular store,â€ said Lynda Sowunmi, a thrift shopper from the Goodwill store booth at D.C. CW50's Fashion Expo.
The D.C. Goodwill Fashionista marketing campaign launched in 2007 to target the Greater Washington area and emphasize the quality clothes available for shoppers. The Fashion Expo at the Convention Center Saturday showed attendees some vintage clothing off the store racks. At the event trunk show, shoppers found designers brands including, J. Crew, Anthropologie and Ralph Lauren.
Several people at the event were excited to see that Goodwill had a booth to display its fashion, Hurley said. Sowunmi and bargain shopper Liz Randall said the purses, shoes, and clothes on display at the event were "cute" and found some of the latest trends on the racks.
Every purchase and donation made to Goodwill helps fund their mission of employment services for the disabled and disadvantaged, Hurley said. Accepted students in the training program learn career and life skills, such as time management and problem solving. The program also offers occupational skills training to prepare students for careers in specialized areas, such as environmental construction or banking. D.C. Goodwill Fashionista blogger Em Hall said that the program produced some success stories and former students come back to thank them...read more (http://inews6.americanobserver.net)
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