Goodwill A Nonprofit that's in Fashion

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EDHIf you had to pick a name for a nonprofit organization, what could be more meaningful or more timeless than Goodwill? Indeed, Goodwill (officially Goodwill Industries International, Inc.) has operated under that most fitting of names since its founding in the late 1890s by Boston Methodist minister Rev. Edgar J. Helms.

But if the challenge for a century-old fundraising organization is to remain relevant and even become fashionable, then Goodwill has succeeded beyond the most optimistic expectations. While Goodwill’s basic premise is unchanged – to provide job training and employment for the disadvantaged and poor – the manner in which Goodwill promotes itself has gone very 21st Century.


Goodwill Industries International (GII) is actually not a single organization at all rather it's a network of over 200 community-based, independent, nonprofit organizations that together make GII North America's largest nonprofit provider of employment and training services. Today Goodwill extends beyond the U.S. and Canada into twenty-two other countries.... read more (www.brandchannel.com)

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