MOST OF US ARE FAMILIAR WITH GOODWILL INDUSTRIES... THE NONPROFIT HAS BEEN AROUND FOR DECADES SELLING DONATED GOODS TO BENEFIT THE DISADVANTAGED OR DISABLED.
BUT GOODWILL AS A DESTINATION FOR HIGH FASHION?
ALISON STARLING INTRODUCES US TO OUR WORKING WOMAN WHO'S GIVING GOODWILL A SURPRISING NEW IMAGE.
Story:
E.M. Hall: "I think it's really cute, I like the sparkle"
EM HALL SHOWS OFF A GLITTERING HOLIDAY TOP... SHE SAYS IT WOULD RETAIL FOR $170 DOLLARS, BUT AT GOODWILL, IT'S ONE DOLLAR AND 98 CENTS.
E.M. Hall: "It's pretty unbelievable this cardigan for example was $4.98."
HALL, THE RETAIL MARKETING MANAGER FOR GOODWILL OF GREATER WASHINGTON, KNOWS PEOPLE MAY NOT HAVE A GLAMOROUS IMAGE OF GOODWILL.
E.M. Hall: "I think people think of goodwill as a dark, scary place with a lot of old castoffs."
BUT WITH THE HELP OF HER NEW, HIP FASHION BLOG, AND E-BAY STORE, HALL WANTS TO CHANGE THAT.
E.M. Hall: "We're really looking at the 20 something's and the women especially who love vintage clothing who loves great contemporary clothing."
THE WEBSITE HAS A VIRTUAL FASHION SHOW MORE LIKE A NEW YORK RUNWAY THAN GOODWILL. HALL ALSO OFFERS FASHION ADVICE FOR SHOPPERS.
SHE HOPES THIS UPDATING OF A TRIED AND TRUE NON-PROFIT WILL GO TO THE HEART OF ITS MISSION... TRAINING AND EMPLOYMENT FOR THE DISADVANTAGED AND DISABLED.
E.M. Hall: "They not only love fashion but they realize that when they're spending the money with goodwill it's going to a great cause."
THE D.C. CHAPTER OF GOODWILL IS THE FIRST IN THE COUNTRY TO TEST THIS INTERNET FASHION BLOG.
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