Brendan Hurley
Senior Vice President, Marketing & Communications

Brendan Hurley is the Senior Vice President of Marketing & Communications for Goodwill of Greater Washington where he is responsible for the non-profit agency's internal and external marketing & communications strategies covering its job training programs, retail operations and contract services. He has been with Goodwill since October 2003.

Prior to Goodwill Industries, Brendan was the Director of Marketing for Clear Channel Radio in Washington, D.C., where he was responsible for managing the regional corporate brand as well as the marketing departments for two of the company's largest radio stations, WBIG FM and WASH FM. In 2002, Brendan won an Achievement in Radio Award for producing the Expo for the Cure, in support of the Susan G. Komen Breast Cancer Foundation. The same year he was also a recipient of the Clear Channel - Washington Employee of the Year Award.  Since arriving at Goodwill of Greater Washington, Brendan has successfully helped rebuild Goodwill's brand, placing the organization into hundreds of positive news stories, and launching the first successful, revenue generating, social media campaign in Goodwill history.  In November 2005, he was recognized by the Greater Washington Board of Trade for his contributions to the local business community and in January of 2006 Brendan was profiled in PR Week Magazine as one of four non-profit marketing executives in the country successful at “doing more with less”.  Brendan's successful marketing strategies have also been featured on the front pages of The Washington Post and The Washington Times, as well as in The New York Times Magazine, Washington Business Journal, PR Week Magazine, Chronicle of Philanthropy, and on CNN, FOX News, NPR and MSNBC, among others. The social media strategy developed by Brendan and his team has even been presented as a case study on multiple marketing websites and at universities around the country.

Throughout his career, Brendan has given numerous presentations on marketing, communications and branding to colleges and professional organizations including the International Association of Business Communicators, the Direct Marketing Association, the Public Relations Society of America and the American Marketing Association. He has even served as a judge for the Emmy Awards. Brendan is the past Co-Chair of the Steering Committee for the Greater Washington Board of Trade's Marketing & Communications Executive Network and is the President-Elect for the American Marketing Association – DC chapter.

Brendan earned a Master of Science in Marketing from the Carey School of Business at Johns Hopkins University and a Bachelor of Arts in Communications from James Madison University . He resides in Northern Virginia with his wife Atsuko and their son, Jacob.